Do you speak arrogantly or have real strength? Are domestic manufacturers fully benchmarking against Apple to replace Huawei? Shielding materials will usher in new developments

It cannot be denied that the mobile phone market is the most rapidly changing industry. Although there are only a few industry giants, new "dark horses" emerge every year, such as rising stars IQOO and Relame. And the overall pattern of the mobile phone market has also transformed from the "Zhonghua Coolpad" of the past to the current "Huami OV". So the competition between mobile phone manufacturers is very fierce.

Influenced by Huawei, domestic mobile phones are gradually becoming more high-end

In recent years, the development of domestic mobile phones has also been relatively rapid, and major manufacturers are gradually shifting from mid-range to high-end flagship, all of which are also influenced by Apple and Huawei. Firstly, the high-end market can not only enhance brand influence, but also effectively increase brand profits. As long as we can firmly establish ourselves in the high-end market, the future prospects will be very broad.

So influenced by Huawei, companies such as Xiaomi and OV have begun to enter the high-end market. However, after the Kirin chip was blocked, we can also see the weakness of domestic brands in the high-end market, as evidenced by the emergence of Apple's iPhone 13.

Since the official release of the iPhone 13, Apple's sales have skyrocketed, firmly ranking first in the domestic market. Companies such as Xiaomi and OV are not competitors to Apple's iPhone 13. Even if there is not much innovation, with the A15 chip and low price, iPhone 13 has still become a popular product in the market.

Does the 'domestic dark horse' really have the strength to compete with Apple iPhone 13?

What many people did not expect was that after Apple's iPhone 13 won a great victory, a domestic manufacturer stepped forward and even fully benchmarked Apple, and this company is Xiaomi. After learning about this news, many people also expressed that Xiaomi was making wild promises.

As the Xiaomi 12 smartphone launch event approaches, there is an increasing amount of news about Xiaomi 12, and Lei Jun has also begun to personally disclose related information. Recently, Lei Jun stated on social media that Xiaomi's high-end smartphones will officially compete with Apple, with a large and a small pair size to meet the needs of different users. At the same time, the small-sized Xiaomi 12 will also be a high-end flagship product, with a full blooded experience and configuration, and excellent tactile performance.

In addition to its smaller size, the Xiaomi 12 will also adopt the second-generation LTPO adaptive refresh technology, which can adjust more frame rate levels according to different usage scenarios, achieving a practical experience similar to that of the iPhone 13 Pro. Not only that, the Xiaomi 12 also uses the most integrated 5G motherboard to date, with a 23% reduction in component spacing and a 10% increase in internal components. More parts are placed in limited space to ensure maximum configuration integrity.

Hardware is not the only one, software also needs to be optimized

At least in terms of products, the Xiaomi 12 series may indeed become a "dark horse" in the market this time. The performance of Xiaomi 10 and Xiaomi 11 also shows that Xiaomi does have the strength to enter the high-end market and benchmark against Apple. Of course, benchmarking against Apple iPhone 13 cannot solely rely on hardware, and system software is also a key focus, so MIUI 13 still needs to be optimized well.

With Xiaomi's strong rise, many people also believe that Xiaomi intends to take over Huawei's position in the high-end market. From Xiaomi's actions in recent years, Lei Jun does have this intention and has achieved a phased victory. But whether this advantage can be sustained remains to be verified. Do you think Xiaomi can succeed?